Twitter for Small Business: An Interview with Shannon Evans

When you spend as much time networking as I do, you meet some pretty interesting people—people with things like motivation, ideas, experience, and a strong desire to help others become better at what they do.  Shannon Evans (@shannonevans on Twitter) is one of those people: a development editor, literary coach, book reviewer, and author of the brand new small business …

An Interview with Buzzom CEO Bhupendra Khanal (Part 2)

Below is Part 2 of a recent interview with Bhupendra Khanal, the architect behind Buzzom—a leading social marketing and Twitter account management tool.  Mr. Khanal offered to share his time with Eric Rudolf, a career Internet Marketing professional and owner of THEsmallCOMPANYBLOG. Please follow this link to access Part 1 of this Interview. THE INTERVIEW: QUESTIONS 6 THRU 10 Eric: For marketing analytics …

6 Blogging Lessons I Learned the Hard Way

When I wrote my very first post in October of 2008, I knew there would be a few things to learn about blogging.  Back then, I figured my 16 years of small company marketing experience could take me most of the way, and I would simply fill in the gaps with a handful of articles and one good book from …

57 Things That (Sort of) Increased My Twitter Clickthroughs

Until I am willing to manually approve each person who joins my Twitter community, I have no choice but to live with the reality that a significant percentage of my Twitter followers are MLMers, self-proclaimed SEO experts, and consultants who would love to help me run my business . . . even though I don’t actually have one. But the fact is, my target audience …

17 Great Reasons Why Professional Marketers Hate Twitter

If given the opportunity, one would be hard-pressed to find a marketing channel that evokes a more polarizing reaction among professional marketers than Twitter.  People who get paid to market for a living (the ones with things like degrees or experience or both) are rarely in the middle on Twitter: they either love it, or they go to bed each night hoping social networking’s newest …

Social Bookmarking: Dos and Don’ts

One of the steepest learning curves I have encountered as the owner, writer and chief Search Engine Optimization guy of a blog site is with the art—and science—of social bookmarking.  As I discuss in one of my recent posts Inexpensive SEO Strategies for Small Company Websites: Part III, getting websites to link back to yours (a.k.a. reverse-linking) is the Holy Grail of …

Real-World Benefits of Twitter for Small Companies: Part II

Like many of you who regularly visit this blog (over 6,000 now—thank you!) I have spent countless hours reading about, researching, and experimenting with Twitter over the last few months.  My goal is to answer one simple question: “Can this technology be used to make a positive impact, financial or otherwise, on a small company?” This post will act as Part II in a series of posts focusing …