4 Pricing Strategies That Work for Small Companies

As many of you know, this article is Part 2 in a two-part series on product and service pricing.  And I am happy to say that so far, Part 1 (4 Pricing Mistakes You Need to Stop Making)  has generated a surprising number of comments and spurred some interesting debates among Marketing people.  One of the more heated Twitter conversations …

4 Pricing Mistakes You Need to Stop Making

Of all the things I was asked to do early in my career as a marketer, one of the most intimidating was determining the price of my company’s products and services. To this day I still remember the first time I was asked to come up with a go-to-market pricing strategy, and will never forget the stress I felt and …

6 Critical Mistakes All Small Company Managers Must Avoid

Before I get too far into this article, I need to point something out.  Like hundreds of people before me, I could have used the 1,000 words that follow to declare that running a successful small company is about things like taking risks, accepting failure, multi-tasking, finding creative solutions to problems, and never accepting ‘no’ for an answer.  But anyone …

The Most Alarming Trend in Small Business

As regular visitors to my blog know, I typically don’t give lectures or tell small company owners what to do.  Most of my articles are written under the assumption that a) good or bad, adults can make their own decisions, and b) small business people will almost always do what is best for their organizations.  But as of late, I …

5 Ways to Immediately Improve Your Small Company Operation

Regardless of why it was initially founded, the goal of any small company is to generate more money.  But once our businesses are off and running, most of us become too preoccupied with running them to make the constant improvements necessary for increased efficiency, increased sales, and ultimately more money in our pockets.  But there are some operational ways we …

15 Signs You Might Lose Your Small Company Job

Over the course of my 18-year career, I have spent a great deal of time on both sides of some messy employment situations.  In addition to terminations, corporate reorganizations, company mergers and hostile acquisitions, I have been part of several multi-round company-wide layoffs . . . one of which resulted in me exiting the building with my personal belongings in …

33 Changes for the Small Company Manager

Looking back on this past year as a manager in a small  company, I see a mix of both good and bad.  Sure, my company was one of the few in its industry to NOT lose ground over the last 12 months (as my buddy Mike says, ”Flat is the new hypergrowth—right?”), but my performance, my decision-making and my execution were definitely far from perfect. In …

Why Customer Input Doesn’t Always Matter

Over the years I have worked for several small companies that were firm believers in customer surveys.  In the eyes of these particular businesses, there was nothing a company could not ask a customer.  Whether it was an idea for a new product, an improvement to an existing product, a search for marketing advice or a simple customer satisfaction exercise, …

The Five Hidden Ways Small Companies Waste Money

At some point in our lives we have all heard the saying “if you count the pennies, the dollars will take care of themselves.”  Although this advice might have helped your grandparents survive The Great Depression, this kind of small-minded thinking carries no weight when it comes to running and attempting to grow a business.  This is not to say …

3 Traps to Avoid When Starting Your Own Small Business

At some point, we’ve all been there.  Over the last few years each of us—at least one time—has become fed up enough with our jobs to consider starting a small business.  The process always starts the same way: we do some research on the Internet, make a few phone calls, and run a set of rough financial projections.  Then, when …