Twitter for Small Business: An Interview with Shannon Evans

When you spend as much time networking as I do, you meet some pretty interesting people—people with things like motivation, ideas, experience, and a strong desire to help others become better at what they do.  Shannon Evans (@shannonevans on Twitter) is one of those people: a development editor, literary coach, book reviewer, and author of the brand new small business …

An Interview with Buzzom CEO Bhupendra Khanal (Part 2)

Below is Part 2 of a recent interview with Bhupendra Khanal, the architect behind Buzzom—a leading social marketing and Twitter account management tool.  Mr. Khanal offered to share his time with Eric Rudolf, a career Internet Marketing professional and owner of THEsmallCOMPANYBLOG. Please follow this link to access Part 1 of this Interview. THE INTERVIEW: QUESTIONS 6 THRU 10 Eric: For marketing analytics …

57 Things That (Sort of) Increased My Twitter Clickthroughs

Until I am willing to manually approve each person who joins my Twitter community, I have no choice but to live with the reality that a significant percentage of my Twitter followers are MLMers, self-proclaimed SEO experts, and consultants who would love to help me run my business . . . even though I don’t actually have one. But the fact is, my target audience …

17 Great Reasons Why Professional Marketers Hate Twitter

If given the opportunity, one would be hard-pressed to find a marketing channel that evokes a more polarizing reaction among professional marketers than Twitter.  People who get paid to market for a living (the ones with things like degrees or experience or both) are rarely in the middle on Twitter: they either love it, or they go to bed each night hoping social networking’s newest …

Real-World Benefits of Twitter for Small Companies: Part II

Like many of you who regularly visit this blog (over 6,000 now—thank you!) I have spent countless hours reading about, researching, and experimenting with Twitter over the last few months.  My goal is to answer one simple question: “Can this technology be used to make a positive impact, financial or otherwise, on a small company?” This post will act as Part II in a series of posts focusing …

How to Add a “Tweet This Post” Button to WordPress in Less Than 60 Seconds

In terms of using Twitter as a business tool, I have learned one key thing over the last couple of months: that very few companies actually Tweet original content.  In an effort to drive traffic to their sites, most companies large and small will grab onto anything they believe is newsworthy—swine flu updates, MSN headlines and phrases from motivational posters being three of the …