What Does a Social Marketing Manager REALLY Do?

When it comes to Marketing, every decade has had its ‘hot’ careers.  During the 1980s, catalog marketing and direct mail houses were the place to be.  In the 1990s, web design firms and ad agencies were overloaded with job applicants.  And from 2000 to 2009, any career related to Search Engine Optimization (SEO) seemingly turned to gold the minute it …

An Interview with Buzzom CEO Bhupendra Khanal (Part 2)

Below is Part 2 of a recent interview with Bhupendra Khanal, the architect behind Buzzom—a leading social marketing and Twitter account management tool.  Mr. Khanal offered to share his time with Eric Rudolf, a career Internet Marketing professional and owner of THEsmallCOMPANYBLOG. Please follow this link to access Part 1 of this Interview. THE INTERVIEW: QUESTIONS 6 THRU 10 Eric: For marketing analytics …

57 Things That (Sort of) Increased My Twitter Clickthroughs

Until I am willing to manually approve each person who joins my Twitter community, I have no choice but to live with the reality that a significant percentage of my Twitter followers are MLMers, self-proclaimed SEO experts, and consultants who would love to help me run my business . . . even though I don’t actually have one. But the fact is, my target audience …

17 Great Reasons Why Professional Marketers Hate Twitter

If given the opportunity, one would be hard-pressed to find a marketing channel that evokes a more polarizing reaction among professional marketers than Twitter.  People who get paid to market for a living (the ones with things like degrees or experience or both) are rarely in the middle on Twitter: they either love it, or they go to bed each night hoping social networking’s newest …