4 Pricing Strategies That Work for Small Companies

As many of you know, this article is Part 2 in a two-part series on product and service pricing.  And I am happy to say that so far, Part 1 (4 Pricing Mistakes You Need to Stop Making)  has generated a surprising number of comments and spurred some interesting debates among Marketing people.  One of the more heated Twitter conversations …

4 Pricing Mistakes You Need to Stop Making

Of all the things I was asked to do early in my career as a marketer, one of the most intimidating was determining the price of my company’s products and services. To this day I still remember the first time I was asked to come up with a go-to-market pricing strategy, and will never forget the stress I felt and …

Real-World Benefits of Twitter for Small Companies: Part II

Like many of you who regularly visit this blog (over 6,000 now—thank you!) I have spent countless hours reading about, researching, and experimenting with Twitter over the last few months.  My goal is to answer one simple question: “Can this technology be used to make a positive impact, financial or otherwise, on a small company?” This post will act as Part II in a series of posts focusing …

A New Definition of Marketing for Small Companies?

Although the textbook authors at Prentice Hall, McGraw-Hill and Houghton Mifflin might not agree, the definition of Marketing is not a static, catch-all descriptor that can be indiscriminately applied in any situation.  Marketing is a sliding scale; a moving target that changes based on industry, audience, and most importantly company size.  While larger firms can spend ridiculous amounts of money simply throwing their …

Real-World Benefits of Twitter for Small Companies: Part I

More than any other social networking site in worldwide use today, Twitter owes a significant portion of its recent growth to pyramid schemes, egocentric celebrities, get-rich-quick gurus, and kids from Amsterdam with nothing better to do than collect thousands of new followers per week.  While these people continue to tie up Twitter’s bandwidth by posting 140-character brain farts in rapid succession, my focus continues to be on the business …

Tips for a Tough Economy: Marketing on a Small(er) Budget

When the economy worsens and the term “401″ more accurately describes my account balance than the retirement vehicle itself, marketing services firms across the nation try to get their finger on the “our method is most cost-effective” scale.  If you read their self-promoting white papers and newsletters, you will find that nearly every sector of the marketing services world is claiming their method is tailor-made for tough economies.  But which marketing …