4 Pricing Strategies That Work for Small Companies

As many of you know, this article is Part 2 in a two-part series on product and service pricing.  And I am happy to say that so far, Part 1 (4 Pricing Mistakes You Need to Stop Making)  has generated a surprising number of comments and spurred some interesting debates among Marketing people.  One of the more heated Twitter conversations …

4 Pricing Mistakes You Need to Stop Making

Of all the things I was asked to do early in my career as a marketer, one of the most intimidating was determining the price of my company’s products and services. To this day I still remember the first time I was asked to come up with a go-to-market pricing strategy, and will never forget the stress I felt and …

Top 10 Small Business Articles of the Year

These days, you can’t expose yourself to any sort of digital media without bumping into an indiscriminately-assembled Top 10 list.  But if you’re sick and tired of having the year’s most wealthy celebrities and hottest baby names repeatedly shoved in your face, there is good news: this particular Top 10 List might actually add some value to your life AND …

6 Critical Mistakes All Small Company Managers Must Avoid

Before I get too far into this article, I need to point something out.  Like hundreds of people before me, I could have used the 1,000 words that follow to declare that running a successful small company is about things like taking risks, accepting failure, multi-tasking, finding creative solutions to problems, and never accepting ‘no’ for an answer.  But anyone …

5 Survival Tips from Successful Small Company Managers

Truth be told, few things in business are more complex than running or managing a small company.  While our counterparts in Fortune 500 organizations have the benefit of things like goals and job descriptions and long-term plans, the only constants small company managers have on their side are change and uncertainty. . . and a minimal amount of job security. …

5 Ways to Immediately Improve Your Small Company Operation

Regardless of why it was initially founded, the goal of any small company is to generate more money.  But once our businesses are off and running, most of us become too preoccupied with running them to make the constant improvements necessary for increased efficiency, increased sales, and ultimately more money in our pockets.  But there are some operational ways we …

15 Signs You Might Lose Your Small Company Job

Over the course of my 18-year career, I have spent a great deal of time on both sides of some messy employment situations.  In addition to terminations, corporate reorganizations, company mergers and hostile acquisitions, I have been part of several multi-round company-wide layoffs . . . one of which resulted in me exiting the building with my personal belongings in …

33 Changes for the Small Company Manager

Looking back on this past year as a manager in a small  company, I see a mix of both good and bad.  Sure, my company was one of the few in its industry to NOT lose ground over the last 12 months (as my buddy Mike says, ”Flat is the new hypergrowth—right?”), but my performance, my decision-making and my execution were definitely far from perfect. In …

Small Company Survey: 5 Signs of a Healthy Organization

Whether you are an employee, manager, or owner of a small company, the question ”How is my company REALLY doing?” is often asked, but rarely answered.  Sure, there are basic metrics like Total Revenue, Profit Margin and Employee Turnover which can paint at least part of the picture.  However, all of these measures have one inherent flaw: they measure things which have already happened.  So is there a way to …