What Does a Social Marketing Manager REALLY Do?

When it comes to Marketing, every decade has had its ‘hot’ careers.  During the 1980s, catalog marketing and direct mail houses were the place to be.  In the 1990s, web design firms and ad agencies were overloaded with job applicants.  And from 2000 to 2009, any career related to Search Engine Optimization (SEO) seemingly turned to gold the minute it …

Twitter for Small Business: An Interview with Shannon Evans

When you spend as much time networking as I do, you meet some pretty interesting people—people with things like motivation, ideas, experience, and a strong desire to help others become better at what they do.  Shannon Evans (@shannonevans on Twitter) is one of those people: a development editor, literary coach, book reviewer, and author of the brand new small business …

An Interview with Buzzom CEO Bhupendra Khanal (Part 2)

Below is Part 2 of a recent interview with Bhupendra Khanal, the architect behind Buzzom—a leading social marketing and Twitter account management tool.  Mr. Khanal offered to share his time with Eric Rudolf, a career Internet Marketing professional and owner of THEsmallCOMPANYBLOG. Please follow this link to access Part 1 of this Interview. THE INTERVIEW: QUESTIONS 6 THRU 10 Eric: For marketing analytics …

Inexpensive SEO for Small Company Websites: Part 4

Given the current state of the economy, the days of being able to afford professional Search Engine Optimization (SEO) help are gone.  As website traffic struggles with the economic downturn, small companies need the services of market-leading firms like Bruce Clay, SEO Inc. and HighRankings.com now more than ever.  Unfortunately, we have no hope of affording their five-figure start up …

Internet Marketers: The New MVPs for Small Companies

As recently as ten years ago, Marketing Departments were widely viewed as little more than service bureaus for most organizations.  In the eyes of many businesses, marketing existed only to perform low-level tasks like generate marketing collateral, assemble presentations, and coordinate trade shows.  I know this not because I read about it, or because someone told me, but because I was there.  During …

Universal Search: Still Relevant for Small Companies?

In mid-2007, Google gave SEO experts and Internet marketers an entire year’s worth of job security when it announced the first steps toward a Universal Search model.  Shortly thereafter, similar announcements were made by MSN and YaHoo; and for the remainder of 2007 and much of 2008, the topic of Universal Search was featured at every marketing conference and written about by every blogger on the planet.  But then—like O.J. …

The 5 Biggest Lies in Internet Marketing

Being a full-time blogger comes with a lot of baggage.  Actively maintaining two websites, six email accounts and memberships to a dozen social networking sites is definitely fun, but certainly more work than I ever imagined it would be.  Although these tools are great for keeping in touch with readers and fellow bloggers, they also come with a catch: I receive more than my share of incoming junk messages.  Not …

Pay-per-Click (PPC) for Small Companies: Still a Bad Idea

Back in early November I wrote a short post titled When Pay-per-Click (PPC) is a Bad Idea.  As of this morning, about five months later, this article is still the most popular page on my site.  One of two things is likely the cause: 1) many small companies are considering investing in Pay-per-Click and having doubts, or 2) many small companies are already investing in PPC, and second-guessing …