5 Unique Traits of Great Small Company Employees

As many of you who regularly visit this blog know, my life mission is relatively straightforward: to stop small company owners and managers from running their companies like big ones.  And nowhere is it more tempting for entrepreneurs to emulate their larger counterparts than during the hiring process, where they compete directly with Fortune 1000 firms for the world’s best, …

Internet Marketers: The New MVPs for Small Companies

As recently as ten years ago, Marketing Departments were widely viewed as little more than service bureaus for most organizations.  In the eyes of many businesses, marketing existed only to perform low-level tasks like generate marketing collateral, assemble presentations, and coordinate trade shows.  I know this not because I read about it, or because someone told me, but because I was there.  During …

The Danger of Relying on Vendors and Consultants

A few months ago at a professional meeting, I had a chance to speak with the VP of Marketing for one of the country’s largest for-profit online Universities.  The focus of our discussion was marketing strategy; or more specifically, how the company generates potential students (a.k.a. leads) to pass along to the Enrollment Counselors (a.k.a. sales team).  Using their Online MBA Program as an example, …

A Hiring Manager’s Guide to Small Company Interviewing

When it comes to the hiring process, small company managers are used to carrying the bulk of the load.  While our counterparts within the Fortune 1000 have access to things like on site recruiters, online assessments and multi-departmental search teams, small company managers rarely have the time or the patience to endure an interview process of more than two rounds.  …

3 Tips for Finding (and Getting) a Small Company Job

For whatever reason, most people prefer to acquire their job search advice from store bought career guides.  If this wasn’t the case, books like What Color is Your Parachute?, Internet Your Way to a New Job and Guerrilla Marketing for Job Hunters wouldn’t be flying off the shelves right now.  But these factory-produced manuscripts all have one thing in common: they cater to people who are looking for jobs at LARGE companies.  Those of you …