Inexpensive SEO for Small Company Websites: Part 4

Given the current state of the economy, the days of being able to afford professional Search Engine Optimization (SEO) help are gone.  As website traffic struggles with the economic downturn, small companies need the services of market-leading firms like Bruce Clay, SEO Inc. and HighRankings.com now more than ever.  Unfortunately, we have no hope of affording their five-figure start up …

Universal Search: Still Relevant for Small Companies?

In mid-2007, Google gave SEO experts and Internet marketers an entire year’s worth of job security when it announced the first steps toward a Universal Search model.  Shortly thereafter, similar announcements were made by MSN and YaHoo; and for the remainder of 2007 and much of 2008, the topic of Universal Search was featured at every marketing conference and written about by every blogger on the planet.  But then—like O.J. …

Inexpensive SEO Strategies for Small Company Websites: Part III

Given the current state of the economy, the days of being able to afford professional Search Engine Optimization (SEO) help are gone.  As website traffic struggles with the economic downturn, small companies need the services of market-leading firms like Bruce Clay, SEO Inc. and HighRankings.com now more than ever.  Unfortunately, we have no hope of affording their five-figure start up …

Inexpensive SEO Strategies for Small Company Websites: Part II

Given the current state of the economy, the days of being able to afford professional, full-scale Search Engine Optimization (SEO) are little more than a distant memory.  As your website traffic struggles with the economic downturn, small companies like yours need the services of market-leading firms like Bruce Clay, SEO Inc. and HighRankings.com now more than ever.  Unfortunately, you have no hope of affording …

The Importance of Blogs for Small Company Web Traffic

This past summer I attended a 3-day marketing conference.  I spent most of my time in the e-Commerce and Web Marketing Track, hoping to learn more about increasing the effectiveness of my internet-based campaigns, generating additional web traffic, and maximizing new web technologies for marketing and online sales.  One of my favorite sessions was a panel presentation and Q&A on …

Inexpensive SEO Strategies for Small Company Websites: Part I

Given the current state of the economy, the days of being able to afford professional, full-scale Search Engine Optimization (SEO) are little more than a distant memory.  As corporate website traffic struggles with the economic downturn, companies need the services of market-leading firms like Bruce Clay, SEO Inc. and HighRankings.com now more than ever.  Unfortunately, we have no hope of affording their five-figure start up fees, much …