4 Pricing Strategies That Work for Small Companies

As many of you know, this article is Part 2 in a two-part series on product and service pricing.  And I am happy to say that so far, Part 1 (4 Pricing Mistakes You Need to Stop Making)  has generated a surprising number of comments and spurred some interesting debates among Marketing people.  One of the more heated Twitter conversations …

4 Pricing Mistakes You Need to Stop Making

Of all the things I was asked to do early in my career as a marketer, one of the most intimidating was determining the price of my company’s products and services. To this day I still remember the first time I was asked to come up with a go-to-market pricing strategy, and will never forget the stress I felt and …

What Does a Social Marketing Manager REALLY Do?

When it comes to Marketing, every decade has had its ‘hot’ careers.  During the 1980s, catalog marketing and direct mail houses were the place to be.  In the 1990s, web design firms and ad agencies were overloaded with job applicants.  And from 2000 to 2009, any career related to Search Engine Optimization (SEO) seemingly turned to gold the minute it …

Twitter for Small Business: An Interview with Shannon Evans

When you spend as much time networking as I do, you meet some pretty interesting people—people with things like motivation, ideas, experience, and a strong desire to help others become better at what they do.  Shannon Evans (@shannonevans on Twitter) is one of those people: a development editor, literary coach, book reviewer, and author of the brand new small business …

Inexpensive SEO for Small Company Websites: Part 4

Given the current state of the economy, the days of being able to afford professional Search Engine Optimization (SEO) help are gone.  As website traffic struggles with the economic downturn, small companies need the services of market-leading firms like Bruce Clay, SEO Inc. and HighRankings.com now more than ever.  Unfortunately, we have no hope of affording their five-figure start up …

4 Ridiculous Myths About Small Company Webinars

A few weeks ago I was catching up on my industry reading, when I came across a consultant-generated white paper called 9 Management Practices for Exceptional Webinars.  For someone who conducts a marketing-related Webinar at least twice per month within my own small company, I thought this article would be a quick way to pick up a few pointers.  But as …