4 Pricing Strategies That Work for Small Companies

As many of you know, this article is Part 2 in a two-part series on product and service pricing.  And I am happy to say that so far, Part 1 (4 Pricing Mistakes You Need to Stop Making)  has generated a surprising number of comments and spurred some interesting debates among Marketing people.  One of the more heated Twitter conversations …

4 Pricing Mistakes You Need to Stop Making

Of all the things I was asked to do early in my career as a marketer, one of the most intimidating was determining the price of my company’s products and services. To this day I still remember the first time I was asked to come up with a go-to-market pricing strategy, and will never forget the stress I felt and …

Top 10 Small Business Articles of the Year

These days, you can’t expose yourself to any sort of digital media without bumping into an indiscriminately-assembled Top 10 list.  But if you’re sick and tired of having the year’s most wealthy celebrities and hottest baby names repeatedly shoved in your face, there is good news: this particular Top 10 List might actually add some value to your life AND …

6 Critical Mistakes All Small Company Managers Must Avoid

Before I get too far into this article, I need to point something out.  Like hundreds of people before me, I could have used the 1,000 words that follow to declare that running a successful small company is about things like taking risks, accepting failure, multi-tasking, finding creative solutions to problems, and never accepting ‘no’ for an answer.  But anyone …

5 Survival Tips from Successful Small Company Managers

Truth be told, few things in business are more complex than running or managing a small company.  While our counterparts in Fortune 500 organizations have the benefit of things like goals and job descriptions and long-term plans, the only constants small company managers have on their side are change and uncertainty. . . and a minimal amount of job security. …

What Does a Social Marketing Manager REALLY Do?

When it comes to Marketing, every decade has had its ‘hot’ careers.  During the 1980s, catalog marketing and direct mail houses were the place to be.  In the 1990s, web design firms and ad agencies were overloaded with job applicants.  And from 2000 to 2009, any career related to Search Engine Optimization (SEO) seemingly turned to gold the minute it …

Twitter for Small Business: An Interview with Shannon Evans

When you spend as much time networking as I do, you meet some pretty interesting people—people with things like motivation, ideas, experience, and a strong desire to help others become better at what they do.  Shannon Evans (@shannonevans on Twitter) is one of those people: a development editor, literary coach, book reviewer, and author of the brand new small business …

7 Reasons Your Employees Might Hate You

When you take a moment to list all of the functions involved in running a small company, it is easy to see how overwhelming entrepreneurship can be.  Having to perform sales, marketing, accounting, purchasing and shipping (along with two dozen other daily tasks) requires set of skills many people simply don’t have . . . which is why most successful …

The Key to Catching (and Passing) Your Market Leader

If there is one thing nearly universal among small company owners and managers, it is the need—and sometimes the outright obsession—to do what the market leader is doing.  Whether copying a piece of their business model, matching their prices, advertising in the same places or hiring their ex-employees, the fact is most small companies spend a great deal of time …