Pricing your small company’s products and services is based more on perception, convenience and competitive positioning than economic models and complex calculations. This article offers four simple pricing strategies for small company products and services.
How do you effectively price your company’s products and services? Determining an optimal price has less to do with math, formulas and complex calculations, and is based more on perception, convenience and competitive positioning.
What is a standard marketing plan, and how do you create one? This article outlines the information included, and offers a free downloadable template.
Is marketing different at small companies than large ones? Is there a different definition of marketing or new methodology that small businesses can use to guide their efforts?
Are there real-world benefits of using Twitter for small companies? Can businesses use Twitter as a tool to make a positive financial or marketing impact?
