What is a standard marketing plan, and how do you create one? This article outlines the information included, and offers a free downloadable template.

Is marketing different at small companies than large ones? Is there a different definition of marketing or new methodology that small businesses can use to guide their efforts?

Are there real-world benefits of using Twitter for small companies? Can businesses use Twitter as a tool to make a positive financial or marketing impact?

Are there real-world benefits of using Twitter for small companies? Can businesses use Twitter as a tool to make a positive financial or marketing impact? This post covers the impact of Twitter on a company’s internal database.

Which marketing methods REALLY give you the most return for your marketing investment? The answer is, it doesn’t matter. Because as long as you keep making these five marketing mistakes, you’re going to lose money no matter what you do.