Small companies waste or lose money in dozens of hidden ways each year, and many go undetected by management. Under-utilizing employees and reinvesting in bad marketing are just a few.

Is it risky to proceed with a small business startup in a bad economy? Actually, the risk, and your chance of failure, is lower. This article offers four reasons why.

Which marketing methods provide the most return for your marketing investment? In a tough economy, small budget marketing is crucial, and inexpensive initiatives are key.