Growing a corporate direct email database takes time, but building your company’s internal opt-in email list can be accomplished with five proven strategies.
There are still a few pieces of mail I look forward to: rebate checks, the Restoration Hardware catalog, and my quarterly Social Security statement. Other than these, anything I receive via mail is dropped directly into my paper recycling bin. Here are six reasons why direct mail should assume its rightful place in the Marketing Museum.
As small company owners and managers it is critical we maximize our marketing dollars by executing on initiatives that actually qualify as marketing . . . something much easier said than done.
While other marketing methods like blogging, social networking and mobile device integration are rapidly advancing in quality, companies continue to make the same direct email mistakes they were making almost a decade ago.
