Eric Rudolf runs THEsmallCOMPANYBLOG in his spare time and is Director of Marketing for one of the fastest-growing professional development and training companies in the world. His writing interests include marketing and Internet marketing, management, social networking, ecommerce, blogging, search engine optimization (SEO), corporate culture, and small company mistakes.
Eric has been a fulltime marketer for over 18 years, and has a broad range of industry experience in professional development and training, publishing, IT and professional services, supply chain technology, software development, online retailing, and education. He is a self-proclaimed “numbers guy,” and believes strongly that the key attribute for today’s successful marketer is not creativity or an eye for design, but a deep understanding of analytics.
Eric’s work has been republished and Retweeted by BusinessWeek.com, The Social Media Guide, The American Management Association, Microsoft Small Business, Reuters Small Business, Harvard Business Services, and thousands of others. He is also a featured small business writer for LegalZoom.com, and a regular contributor to RainToday.com—one of the largest online marketing and sales portals in the world. The five most popular articles he has written since starting THEsmallCOMPANYBLOG include the following:
#1: Free Twitter Tools for the Busy Small Company Marketer
#2: The 12 Essential Sections of a Great Marketing Plan
#3: Ownership Mistakes that Kill Small Company Growth
#4: 5 Ethical Ways to Grow Your Corporate Email Database
#5: Unbreakable Rules for Using Twitter as a Business Tool
If every job in the world paid the same, Eric would restore old houses or shoot pool for a living. His two favorite pieces of marketing-related advice are “You will never catch an industry leader by doing what they do” and “Marketing success is as much about avoiding stupid ideas as it is about coming up with great ones.”
Eric can be reached via email at eric@thesmallcompanyblog.com, or followed on Twitter at http://twitter.com/Bart_Mann.
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Subject to certain criteria, republication or reprinting of articles and templates from this blog in either hard copy or electronic format is free—but only with written permission from the blog owner. Written permission can be obtained by emailing eric@thesmallcompanyblog.com with your republication request.
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