What is a standard marketing plan, and how do you create one? This article outlines the information included, and offers a free downloadable template.
Does your small company have an Internet marketer? If not, you need to search for one. This article explains how to find and manage an Internet marketing department.
As a blogger, I receive a lot of marketing. Unfortunately, most of it claims to offer easy money and immediate wealth. This article discusses the web’s five most popular Internet marketing lies, scams and unethical schemes.
Does your small company still use Direct Mail as part of its marketing? DMA says you should, but isn’t diret mail expensive? And are there pitfalls?
Is marketing different at small companies than large ones? Is there a different definition of marketing or new methodology that small businesses can use to guide their efforts?
