If you are responsible for writing credible and effective marketing copy for your business, improve your communication and avoid these common mistakes.
Pricing your small company’s products and services is based more on perception, convenience and competitive positioning than economic models and complex calculations. This article offers four simple pricing strategies for small company products and services.
How do you effectively price your company’s products and services? Determining an optimal price has less to do with math, formulas and complex calculations, and is based more on perception, convenience and competitive positioning.
Are you interested in becoming a Social Marketing Manager, or looking to hire a full-time social marketer at your company? If so, learn what being a Social Marketing Manager is really all about, from someone who does it for a living . . . and gets paid for it.
How exactly can small companies use Twitter, the world’s most popular micro-blogging technology, to their advantage? This article is an interview with Shannon Evans, author of the small company best-seller “The Definitive Twitter Guide: Making Tweets Work for Your Business.”
