How exactly can small companies use Twitter, the world’s most popular micro-blogging technology, to their advantage? This article is an interview with Shannon Evans, author of the small company best-seller “The Definitive Twitter Guide: Making Tweets Work for Your Business.”

Very few entrepreneurs, executives and managers become successful alone. The best understand employee satisfaction–not only what motivates employees, but what de-motivates them. If your employees have become unhappy, unproductive or dis-engaged, you are probably making one of these mistakes.