Whatever became of Universal Search? With all of the new and easy-to-use traffic generating technologies, should marketing people at small companies still cater to Google’s Universal Search functionality? The answer is a definitive “Yes,” for one important reason.

As a blogger, I receive a lot of marketing. Unfortunately, most of it claims to offer easy money and immediate wealth. This article discusses the web’s five most popular Internet marketing lies, scams and unethical schemes.

One of the most valuable marketing techniques I learned about blog marketing and Search Engine Optimization (SEO) was social bookmarking. This article offers some great tips, tricks, advice and guidelines for maximizing your link building and backlinks.

Does your small company still use Direct Mail as part of its marketing? DMA says you should, but isn’t diret mail expensive? And are there pitfalls?

Can a small company leverage Twitter as a business tool to maximize its competitive advantage? Here are five simple rules marketers can use.