Whatever became of Universal Search? With all of the new and easy-to-use traffic generating technologies, should marketing people at small companies still cater to Google’s Universal Search functionality? The answer is a definitive “Yes,” for one important reason.

As a blogger, I receive a lot of marketing. Unfortunately, most of it claims to offer easy money and immediate wealth. This article discusses the web’s five most popular Internet marketing lies, scams and unethical schemes.

One of the most valuable marketing techniques I learned about blog marketing and Search Engine Optimization (SEO) was social bookmarking. This article offers some great tips, tricks, advice and guidelines for maximizing your link building and backlinks.

There are still a few pieces of mail I look forward to: rebate checks, the Restoration Hardware catalog, and my quarterly Social Security statement. Other than these, anything I receive via mail is dropped directly into my paper recycling bin. Here are six reasons why direct mail should assume its rightful place in the Marketing Museum.

Like most social technologies, companies are scrambling to convert Twitter from a simple networking tool to a way of increasing revenues and decreasing costs. But there are five rules that should NEVER be broken by people trying to use Twitter for business purposes.